Two weeks ago I watched as the endorsements deadline for my first book came and went. I watched the deadline pass, knowing seven authors hadn’t responded.
Endorsements are the pithy accolades that appear in the opening pages and on the front and back covers of a book. Two months ago I learned from my publisher that it’s the author’s responsibility to ask other writers if they might be willing to take a look at the book and write an endorsement. The emails I dutifully typed to more than a dozen authors were among the most awkward I have ever written, because when it comes right down to it, asking for an endorsement for your book is asking for praise, and asking for praise places you in a position of vulnerability and weakness. Not my favorite place.
I waited. And I cried tears of relief and joy as I read some of the early endorsements that came in. I felt a little like Sally Field at the Oscars. People like my book, they like it, they really like it!
Until, that is, the endorsements stopped coming, and the deadline passed.